Wait, how did I end up on Facebook—again?
We’ve all been there.
Social media is a fantastic marketing tool. Businesses of all sizes are able to directly communicate with potential customers, while also being able to create incredibly targeted ads.
But how much social media is too much?
Fortunately, Google Analytics has some very powerful and very free tools to figure out if social media is actually making you money.
So today I’m going to dive into Google Analytics Social Traffic reports. If you’d like to follow along at home, open up Google Analytics. In the side navigation there’s a tab called “traffic sources”. In there you’ll find a subcategory called “social”. This is where you can find the different reports I’ll be citing in this post.