Have you started using Google Analytics yet? If you’re still telling yourself it’s too time consuming or confusing, you haven’t experienced V5.
V5, Google’s most recent vision of Analytics, is packed with new features to make it even easier use. Now anyone; from beginners to pros can take charge of their websites. Here is a brief overview of some of Google Analytics‘ latest features.
Plot Rows
Using social media is a great tool to direct traffic to your website. But how do you determine which social media sites to focus on? Google can help you to make this decision with plot rows. Simply check the boxes of traffic sources, and plot. A chart overlay will be created comparing specified traffic sources over a given period of time. This simple chart resembling Facebook insights; allows for users to quickly comprehend data and make decisions.
Customizable Dashboards
Unfortunately many Google Analytics newbies can be intimidated by the immense amount of data available. But with the new customizable dashboard, widgets can be moved around, added, and deleted to provide a unique dashboard. Overwhelmed and have no idea why browser usage is important? Trash it for now, and bring it back when you’re ready.
Weighted Sort
Which is worse – a keyword with an 80% bounce rate and 10 visits, or a keyword with a 50% bounce rate and 30 visits? I’m not exactly sure either! Thankfully Google Analytics’ weighted sort compares these ratios and sorts them accordingly.
Cloud Visuals
Keywords are an excellent measure of what visitors are looking for when they come across your website. But a trillion lines of keywords may be hard to chew on. The cloud feature takes the popularity of tag clouds and applies it to keywords. Instead of showing keywords as a chart; the most used keywords are the largest and least used are smaller.
Custom Alerts
Starting a new campaign and want to track website changes? Google has created a new way of easily tracking campaign results beating out the old method of franticly checking analytics each day. By setting up custom alerts you can track if factors such as bounce rate, new visitors, visits per day, are changing.
Long Story Short:
- Google Analytics is designed to be usable for everyone.
- Each new version of Google Analytics is changed based on user feedback.
- Are you ready yet? Sign up for Google Analytics right now!
