How Google Analytics Can Solve Common Marketing Problems

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Google Analytics is a dream come true! Anyone with a Google account and a website can track anything from how long visitors stay your site, to how they got there. Sadly, many small businesses aren’t using Google Analytics; and their web presence is suffering as a result of it.

By allowing Google to collect your website’s data you can answer these common online and offline marketing questions that every business struggles with.

How do I know what my customers want?

Google Analytics gives you the power to see what visitors are interested in by showing which pages are viewed the most. With this information you decide on which site components and marketing efforts should be nurtured and which should be restructured.

How do I know if the right people are seeing me?

Google Analytics can tell you at what rate visitors come to your site and almost instantly leave. This information can lead to decisions such as redesigning site navigation, changing site color or graphics, or maybe changing keywords.

Are my products even being seen?

One of the biggest problems with small e-commerce sites – lack of sales of course. By using Google Analytics you have the power to see where visitors are drawn to on your site. Product page views not up to par? Start at the homepage and work your way through the sales process. This will help to asses if the site is hard to navigate, or if more product marketing is in order.

How much time and effort should I devote to social media?

Social media has become an important part of modern marketing; and many experts agree it’s not going anywhere anytime soon. But does your social media dedication have a strangle hold on your business?

Google Analytics helps relieve the pressure by collecting sources of visitor traffic, including social media sites. This gives insight into how often fans translate into leads or better yet, sales. If results aren’t up to par consider revising your social media strategy. This could mean reducing time spent online, or finding more efficient ways to promote your website.

Long Story Short

  • If you aren’t using Google Analytics on your website you are really missing out. Analytics doesn’t mean a slew of hard to understand numbers. Google has made it so everyone can understand important information about their website.
  • This is truly only the tip of the iceberg. Google Analytics can give you an immense amount of data that can be used in a thousand different ways which we will continue to explore in future posts.
  • Take the first step and sign up for Google Analytics today!

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