$75 for a WordPress theme isn’t cheap. That’s like 128 rolls of double ply toilet paper, or even 1,071 paper clips.
Which is why many small business owners find themselves experimenting with free themes before they make the commitment to a premium, or paid, theme.
I’m not going to hold you down and shove a premium theme down your throat like it’s a giant calcium pill. Your business website can function with a free theme.
But eventually, you’ll outgrow your free theme and need something more powerful. Here are a few indications that you may have reached that breaking point.