Wait, how did I end up on Facebook—again?
We’ve all been there.
Social media is a fantastic marketing tool. Businesses of all sizes are able to directly communicate with potential customers, while also being able to create incredibly targeted ads.
But how much social media is too much?
Fortunately, Google Analytics has some very powerful and very free tools to figure out if social media is actually making you money.
So today I’m going to dive into Google Analytics Social Traffic reports. If you’d like to follow along at home, open up Google Analytics. In the side navigation there’s a tab called “traffic sources”. In there you’ll find a subcategory called “social”. This is where you can find the different reports I’ll be citing in this post.
The Easiest Possible Way To Keep Track Of Google Analytics
Welcome again to Office Hours, where you can pick our brains on topics ranging from web development, SEO, social media, and more!
This week we received a fabulous question from Chelsea:
…I’m trying a lot of strategies and don’t know which are working and which are not. I don’t have time to always be checking my analytics, and to be honest with you, it slips my mind most of the time. Any suggestions?
So join us for this week’s installment of Office Hours, where Mike explains a completely hands-off approach to Google Analytics reporting.
What A Guru Won’t Tell You
Welcome again to Office Hours, where you can pick our brains on topics ranging from web development, SEO, social media, and more!
This week we received a fantastic question from Christian:
“This question may seem silly, but what’s the deal with web tracking? Some experts make a big deal out of it and others don’t even mention it.”
So join us for this week’s installment of Office Hours, where Mike breaks down the 3 ways your business can benefit from web analytics.
Analytics For Animals
We’re proud to be partnering up with Happy Tails Pet Sanctuary to bring Black Dog Education’s first ever charity webinar, Analytics For Animals.
For this momentous occasion, Mike Linville of Black Dog Education will be sharing his expertise on how you can grow your business with Google Analytics.
The only thing we’re asking for in return is a donation in the amount of your choosing. We will then give 100% of the funds raised to Happy Tail Pet Sanctuary.
Happy Tails, the no-kill pet shelter in Sacramento, will then use the donations to help protect and rehabilitate homeless and abused animals until they find their forever home.
So join us, along with pet lovers from all over the country, April 4th at 1PM PDT for some great advice while helping out a great organization!
Is Your Website A Success?
A few weeks ago we started the web series, “The 5 Pillars of Web Success”. This simple philosophy known as the 5 Pillars, is used to explain the 5 factors that make up a sustainable small business website.
So far we’ve talked about Pillar # 1 – Affordability, and Pillar #2 – Maintainability. This week Mike discusses the one thing every single website needs to have installed.
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