Ah, Twitter. It can be a great tool for expanding your reach, creating brand awareness, and keeping in touch with customers. If you play your cards right, harness your creative powers, and keep an eye on the details, hashtags can promote your business to more people. But screw it up, and boy you’re in for it.
Case and point—5 Twitter disasters we can all laugh at, and learn from.
1. Susan Boyle’s Party
Susan Boyle’s PR team set out to the twitterverse to promote her new album event. They clearly did not spend much time coming up with this beauty of a hashtag: #Susanalbumparty. See anything a little off there? Yeah, I laughed like a seventh grader too. This unfortunate hashtag creation spawned a large amount of joke invites and general mockery. The hashtag was hastily changed to #SusanBoylesAlbumParty.
Take the time to re-read your hashtags to check for spelling errors, casing errors, and any unwanted double entendre.
When it comes to social media, people want to chat with other people. They don’t want to feel like some chump a big business is trying to sell junk to. That’s why to be successful on social media it’s essential to be authentic and genuine. You have to let that awesome personality shine through, but you can’t just be sitting around all day chatting.
Staying on top of social media can be exhausting. It seems like you have to spend half the day plugged in just to give the appearance of being active. We know you can’t be everywhere all the time, but sometimes it feels like you have to be.
Fret not! There are some great tools out there that can help relieve some of the pressure. That’s why we love social media automation.
We have big news! After a lot of hard work, we’ve created the newest DIY membership program—DIY Content Marketing.
DIY Content Marketing is an online video training program that covers how you can market your business online with your expertise. It’s made up of a core program with 15 videos covering the planning, research, creation and analysis of the content marketing process.
These 15 videos go over the strategies necessary to get your campaign working properly. Along with each core video is an accompanying worksheet to help you create your own powerful content marketing campaign. And to get the tactics, like social media tricks, creating and editing video, writing compelling blogs, installing social WordPress plugins, and improving SEO, we have the DIY Content Marketing bonus library. If you need a step-by-step tutorial and it’s not in the bonus library, you can email us and we’ll create it for you.
I had a very interesting conversation over the weekend with my hair stylist. She was explaining to me that over the past month her walk in customer rate was dropping like crazy.
My first thought was to ask if she had received any bad reviews on Yelp or Google. She said she had no idea, and that she never checks stuff like that because she isn’t computer savvy.
We checked right then and there on my phone. Low and behold, she had received a scathing review from a client about a month and a half ago. Unfortunately people only tend to leave feedback if they’re extremely happy or extremely dissatisfied with a product or service.
Last year we ran the social media for a political campaign that ended up on the November ballot. Needless to say, those were some really long hours. I worked hard but missed my family. So I decided to take a couple extra days off before Thanksgiving and surprise them with a few days in Disneyland.
I’ve taken my wife and daughter there many times over the years, but this time the trip was different. I inadvertently scheduled our trip for one of their busiest times of the year, great. There’s never really an empty day at Disneyland, but this time was especially packed. Even though it felt like there were 38 bazillion people there and the wait times for rides were almost always over an hour, I still had a really good time.
This was weird to me because I normally get pretty agitated when I have to wait. I walk fast, drive fast and talk fast so waiting in line isn’t my thing.
On our last night there we were beat. We spent nearly 30 hours in the park over the span of 2 days and my feet were killing me. But as I sat there eating ice cream with my daughter in the middle of a snow flurry (yes they make it snow) it came to me. Disneyland isn’t just a great place to visit—it’s a great business.
We concluded that night with one of the best fireworks shows I’ve seen in years and hobbled back to the hotel room to collapse in bed—another successful Disneyland trip in the books.
As I was driving home the next day, I thought about my Disneyland experience. A few things really stuck out to me that are perfect examples of how Disneyland just dominates the industry.