I don’t know about you guys, but I feel like everyone has that friend who is always using “clever” hashtags on Facebook, even though they do NOTHING.
Well people, that has all changed. Facebook has officially rolled out functioning hashtags. HASHTAGS ARE LIVE!
…My thoughts exactly.
Okay, okay …so maybe it’s not all bad. There has to be some good to come from this, right? WRONG! No just kidding, there is. Let’s get the basics down first.
We LOVE ebooks for content marketing here at Black Dog! With the rise of tablet and e-reader popularity, ebooks are gaining speed right along side them. Time is scarce, so having useful information bundled into a neat little package is invaluable.
Having an ebook in your marketing arsenal is essential. An ebook can be a great lead generating tool when done properly. No matter how amazing your content is, if your ebook is poorly designed, it won’t gain much traction. People have to WANT to read it. Here are some tips to help you get your next ebook started:
One of the first things someone sees when they visit your business’s Facebook page is your cover photo. Like it or not, we are visual creatures. If you have some boring cover photo, people are going to think you are boring.
Think very carefully about the impression you are giving. Do you really want your business associated with something that looks outdated and uninspired? One thing that can help your business stand out amongst the sea of Facebook business pages is a creative, well-designed image. Here are 4 tips that will help inspire your next go at a cover photo!
Ah, Twitter. It can be a great tool for expanding your reach, creating brand awareness, and keeping in touch with customers. If you play your cards right, harness your creative powers, and keep an eye on the details, hashtags can promote your business to more people. But screw it up, and boy you’re in for it.
Case and point—5 Twitter disasters we can all laugh at, and learn from.
1. Susan Boyle’s Party
Susan Boyle’s PR team set out to the twitterverse to promote her new album event. They clearly did not spend much time coming up with this beauty of a hashtag: #Susanalbumparty. See anything a little off there? Yeah, I laughed like a seventh grader too. This unfortunate hashtag creation spawned a large amount of joke invites and general mockery. The hashtag was hastily changed to #SusanBoylesAlbumParty.
Take the time to re-read your hashtags to check for spelling errors, casing errors, and any unwanted double entendre.
When it comes to social media, people want to chat with other people. They don’t want to feel like some chump a big business is trying to sell junk to. That’s why to be successful on social media it’s essential to be authentic and genuine. You have to let that awesome personality shine through, but you can’t just be sitting around all day chatting.
Staying on top of social media can be exhausting. It seems like you have to spend half the day plugged in just to give the appearance of being active. We know you can’t be everywhere all the time, but sometimes it feels like you have to be.
Fret not! There are some great tools out there that can help relieve some of the pressure. That’s why we love social media automation.