Have you ever seen a commercial or advertisement and thought, “Who came up with this stupid idea?”
Companies are always trying to come up with some new and innovative way to promote themselves. This kind of out of the box thinking can lead to major success. More often than not, it leads to disaster.
Some of the biggest marketing disasters are simply the result of not thinking things through. Everyone makes mistakes, even big brands. Luckily for us, we can look at these blunders and learn from them.
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Websites like Groupon, LivingSocial, and Google Offers can be used to connect consumers with businesses by offering services or products at a discounted rate. The customer feels like they’re getting a great deal, and the business gets exposure and new customers. Sounds like a surefire win-win situation, right?
While these sites have been shown to increase sales, it’s a far cry from a sure thing. There are some pitfalls with this type of promotional marketing. Before you decide to set up a deal with one of these sites, ask yourself if setting up an online bargain through a third-party promoter will ultimately help or hurt your business. Take some common merchant complaints into account.
Managing a brand’s blog is a full time gig.
Once you start with it, you have to maintain it. There’s no (or at least shouldn’t be) “I’m just too busy. I’ll publish another blog post next month.”
Next month becomes 6 months, and 6 months becomes a year real fast.
Why make creating blog content harder than it has to be? Here are some great Google Tools that can help you come up with blog ideas. By utilizing these tools you’ll help get brain juices flowing, and be writing, publishing and distributing content much faster.
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When getting products on Amazon, whether Kindle publishing or physical products, there’s one thing people forget about time and time again—KEYWORDS!
Amazon is essentially a database that shows the searcher product listings that match their search criteria. There are other factors that play a part in rankings like ratings, sales, etc. But keywords can easily be altered to help products rise to the top of ranks.
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How are you supposed to take everyday basic products like laundry detergent, vitamins or eggs and make them exciting? How do you take a product people tend to buy based on price, and make it engaging, or dare I say it, interesting?
By sticking a jalapeño in the product’s marketing strategy.