We have big news! After a lot of hard work, we’ve created the newest DIY membership program—DIY Content Marketing.
DIY Content Marketing is an online video training program that covers how you can market your business online with your expertise. It’s made up of a core program with 15 videos covering the planning, research, creation and analysis of the content marketing process.
These 15 videos go over the strategies necessary to get your campaign working properly. Along with each core video is an accompanying worksheet to help you create your own powerful content marketing campaign. And to get the tactics, like social media tricks, creating and editing video, writing compelling blogs, installing social WordPress plugins, and improving SEO, we have the DIY Content Marketing bonus library. If you need a step-by-step tutorial and it’s not in the bonus library, you can email us and we’ll create it for you.
I had a very interesting conversation over the weekend with my hair stylist. She was explaining to me that over the past month her walk in customer rate was dropping like crazy.
My first thought was to ask if she had received any bad reviews on Yelp or Google. She said she had no idea, and that she never checks stuff like that because she isn’t computer savvy.
We checked right then and there on my phone. Low and behold, she had received a scathing review from a client about a month and a half ago. Unfortunately people only tend to leave feedback if they’re extremely happy or extremely dissatisfied with a product or service.
Last year we ran the social media for a political campaign that ended up on the November ballot. Needless to say, those were some really long hours. I worked hard but missed my family. So I decided to take a couple extra days off before Thanksgiving and surprise them with a few days in Disneyland.
I’ve taken my wife and daughter there many times over the years, but this time the trip was different. I inadvertently scheduled our trip for one of their busiest times of the year, great. There’s never really an empty day at Disneyland, but this time was especially packed. Even though it felt like there were 38 bazillion people there and the wait times for rides were almost always over an hour, I still had a really good time.
This was weird to me because I normally get pretty agitated when I have to wait. I walk fast, drive fast and talk fast so waiting in line isn’t my thing.
On our last night there we were beat. We spent nearly 30 hours in the park over the span of 2 days and my feet were killing me. But as I sat there eating ice cream with my daughter in the middle of a snow flurry (yes they make it snow) it came to me. Disneyland isn’t just a great place to visit—it’s a great business.
We concluded that night with one of the best fireworks shows I’ve seen in years and hobbled back to the hotel room to collapse in bed—another successful Disneyland trip in the books.
As I was driving home the next day, I thought about my Disneyland experience. A few things really stuck out to me that are perfect examples of how Disneyland just dominates the industry.
Have you ever seen a commercial or advertisement and thought, “Who came up with this stupid idea?”
Companies are always trying to come up with some new and innovative way to promote themselves. This kind of out of the box thinking can lead to major success. More often than not, it leads to disaster.
Some of the biggest marketing disasters are simply the result of not thinking things through. Everyone makes mistakes, even big brands. Luckily for us, we can look at these blunders and learn from them.
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Websites like Groupon, LivingSocial, and Google Offers can be used to connect consumers with businesses by offering services or products at a discounted rate. The customer feels like they’re getting a great deal, and the business gets exposure and new customers. Sounds like a surefire win-win situation, right?
While these sites have been shown to increase sales, it’s a far cry from a sure thing. There are some pitfalls with this type of promotional marketing. Before you decide to set up a deal with one of these sites, ask yourself if setting up an online bargain through a third-party promoter will ultimately help or hurt your business. Take some common merchant complaints into account.