If you own a small business, chances are you do a lot of your own graphics and advertising, either yourself or in-house. One element of design that’s notoriously overlooked by small business owners is typography (the use of letters, colors, and sizes).
Typography is crucial for all kinds of design; website, signage, advertising, newsletters, business cards, everything! Typography has an important, but most times unrecognized impact on the visual aspects of your business’s branding.
Nothing irks me to the core more than seeing a piece of marketing with bad typography. If I have to see one more ad or business card using comic sans or papyrus, I am going to LOSE it.
There are so many free font resources out there nowadays, there’s just no excuse. If you’re a 5th grader making a Mother’s Day card, fine. But professional literature and advertising—step up your game!
Another thing that can be tricky is kerning. This refers to the spacing between the letters. If you don’t pay attention to this, you could have a laughable disaster on your hands. Let me show you what I am talking about.
Don’t Believe These 5 WordPress Security Myths!
There’s a lot of information out there on WordPress security. Putting the phrase “WordPress security” into a Google search yields about 111 million results. But with all that information floating around the web, how can you separate fact from fiction?
After 14 years of professional web development, we fancy ourselves WordPress experts. And with that title comes the responsibility to put some of the silliest WordPress security myths to rest. So we’ve put together a list of 5 WordPress security myths that need to go away and never come back.
The 11 Step Secret Formula To Building Your Own Website
We are so grateful we had the fortune of working with Pet Sitter Marketing to develop their newest Kindle book. It was truly a blast to help so many entrepreneurs with what we love. After all the positive feedback we received, we knew we were on to something.
We want to help more people though.
So we’ve developed our own Kindle book, “Get Your Small Business Website Online In 11 Easy Steps” to help small business owners of all shapes and sizes. No matter if you’re running a product-based business or service-based business; this Kindle book can help you build a clean, professional, search engine optimized website without breaking the bank.
As always our go-to web guy, Mike Linville, will be walking you through the ins and outs of the web design process. This isn’t your run-of-the-mill, fluffy website builder book. Mike, literally walks you through step-by-step exactly what you need to do to build your own site. This includes which third party accounts you need, rookie mistakes to avoid, along with the necessary strategies for your website to succeed.
It’s just that easy.
How to Create a Password That’s Actually Tough to Crack
Even a lazy hacker can hack the website of an even lazier site owner.
A site owner using “admin” as a login name is bad enough. If they’re also using typical passwords like name, social security number, and birthday—anything that points directly to the web owner, they’re asking for trouble.
Now, all the hacker needs to do is to launch a dictionary attack. A dictionary attack runs a program that tries logging into a site thousands of times using dictionary terms to crack username and password combinations.
The Shocking Costs Of A Hacked Website
Running a business is a tall order.
As a busy business owner a typical day is filled with lots of things to do. You have sales to look out for, marketing activities that need to be finished, suppliers and customers alike with varying needs and all the other daily rigors of running a business.
Unfortunately, with all this madness, WordPress security is one area that’s often over looked. It’s not considered a money making machine by most, and usually left behind and neglected.
Until it gets hacked!
That’s when business owners scramble for help and start giving all imaginable orders. Panicking is not the right thing to do at a time like this, but it’s hard to help it.
That often neglected business aspect, WordPress security, now becomes the center of attention. Why? Because a hacked website can cost a lot. And we’re not only talking about money here, but so much more.
So what does a hacked website really cost?
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