Where would you like your business to be in 15 years?
If you’re like many small business owners responding with something like, “Um…” then we need to have a little chat.
It may be hard to justify making time for something as theoretical as goals, especially when more immediate business operations are constantly begging for your attention.
If you’re not the goal setting type, it could all seem like just a bunch of hullabaloo. The thought of creating goals may conjure up images of teddy bears holding hands and singing Kumbaya, but it isn’t just a bunch of hype. And to prove it I’m going to give you 4 ways that creating specific, emotional, deadline oriented goals can ACTUALLY contribute to business success.
Marketing, as you may have already noticed, is a multi-step process, part of which is doing thorough market research. It affects your project scope when you find after surveying that your project scope needs to be adjusted. A project scope that may have originally seemed as easy as ABC, has now become much more complex. Revealing information about customer preferences or trends can easily alter the trajectory of your needs in small or big ways.
It is not uncommon at all to do some market research and discover that you need more time to develop more tools to help customers convert to memberships or buy from your site.
The scope document, also sometimes called a scope statement, is an agreement between you and your contractors (also known as suppliers, vendors or providers) that will be the basis for all project related decisions. Find out what you should include and exclude from your project scope document, and a few extra tips as well.
Not all web developers are created equal. One way to tell which is right one for your project is to ask some initial questions. This will help you determine the developer’s skill and expertise level and if they can meet your expectations.
Seems pretty obvious, but setting goals is absolutely essential to properly planning out your small business website and to ensure its success. Goals help you define the what, when, why, where, and how of your entire enterprise.
As you develop your website it is important to make a bucket list [yep, just the like movie] of everything would like to have on the site and then prioritize it. Next, list your goals and make absolutely sure they sync up with your intentions. Make sure that the form, design, and purpose of your website is geared toward ONLY your intentions and you will increase the efficiency of your website.