Ah, Twitter. It can be a great tool for expanding your reach, creating brand awareness, and keeping in touch with customers. If you play your cards right, harness your creative powers, and keep an eye on the details, hashtags can promote your business to more people. But screw it up, and boy you’re in for it.
Case and point—5 Twitter disasters we can all laugh at, and learn from.
1. Susan Boyle’s Party
Susan Boyle’s PR team set out to the twitterverse to promote her new album event. They clearly did not spend much time coming up with this beauty of a hashtag: #Susanalbumparty. See anything a little off there? Yeah, I laughed like a seventh grader too. This unfortunate hashtag creation spawned a large amount of joke invites and general mockery. The hashtag was hastily changed to #SusanBoylesAlbumParty.
Take the time to re-read your hashtags to check for spelling errors, casing errors, and any unwanted double entendre.