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The online landscape has made it very easy for businesses big & small to reach new customers. Seems fantastic on paper, but this leads to businesses big and small vying for your potential customer’s eyeballs. Don’t panic though! There are things you can do to set yourself apart from the competition in this digitally dense world.

Before we tackle expressing your value to new customers, let’s stop and consider existing customers. They’ve continually shown support through their business, so show them you care with these 4 customer appreciation tips.

Surprising

With Valentine’s Day upon us, you may have something planned for your special customers. Even though it’s a fantastic way to show customers some love, many other businesses may be doing the same.

But in the spirit of Valentine’s Day let’s look at the two following romantic gestures for trying to woo a lady:

• Buying her flowers on Valentine’s Day because you think she is special
• Buying her flowers on a Tuesday because you think she is special

Which one is better? Both options say “you’re the bee’s knees”, but the element of surprise expressed in number 2 amplifies the romantic gesture.

Think of customer appreciation the same way. Holiday gestures are fantastic, but if you really want to wow your customers try giving a “just because” gift.

Unique

Feeling tethered to the same old gifts for customers? Think outside the box by giving a gift from something like Zazzle.com. Here you can create custom branded products from dog clothes, skateboard decks, magnets, and even neckties.

Goodies

This may seem silly, but I feel compelled to mention it here. When giving customers a token of your appreciation, give them something they will actually want. Far too often small business owners get caught up in what customers need, and forget about what customers actually WANT.

If you’re not sure what they want, ask them! Use social media to get your fan’s uncensored opinion. Not only will you get first hand market research, but you’ll also have an opportunity to connect with fans.

Personal

Customer appreciation doesn’t mean you have to go out and buy some expensive, elaborate gift. It’s the thought behind the memento that really matters.
Personal sentiments like a handwritten note, or a thank you phone call goes a long way.

The best part is that small businesses, due to their size, have a major competitive edge on larger businesses. Those big brands can’t give customers a personalized experience. So tap into your power!