Facebook is awesome for small business owners.
I know I’ve probably said that about a thousand times, but I stand by my statement. Facebook is easy to use, fun to use, and FREE to use.
But Facebook is merely a marketing tool for your website. Its purpose is to direct traffic back to your website where you can collect leads and close sales. Facebook is not a substitution for an actual website.
If you’re one of the many small business owners who are riding the Facebook unicorn without a care in the world while having no website of your own; consider these 5 not-so-fun Facebook facts.
Branding & Design Is Limited
There Aren’t Quality Analytics
Google Analytics allows the website admin to see just about anything they can imagine. Wondering about time on site, browser used, unique visitors? Google Analytics can give you a detailed report on those topics and so many more.
You’re Not In FULL Control
On the other hand, a website is controlled 100% by you. You can even set up blog comments to be approved before going public.
Some People Hate Facebook
A few weeks ago Founder and CEO of Facebook, Mark Zuckerberg, announced there are “more than one billion people using Facebook actively each month.” Sounds great, but bear in mind the term “active” can be used quite loosely. Not to mention all those bots and people with multiple accounts so they can avoid becoming friends with their moms and bosses.
This news comes after reports of unique Facebook users hitting a peak of 166 million last November. Since then it’s gone into a steady decline. The analyst firm that reported this number, comScore, determined this is likely a long-term trend.
It’s hard to say how engaged Facebook users really are and how much it’s really used by humans. By using Facebook as your primary web presence you’re not going to be talking to everyone. Facebook may seem like the best bet, but actually you may be shutting out those who don’t have an account or aren’t active users.
Facebook Doesn’t Joke Around With Terms Of Service
- Facebook Terms of Service
- Data Use Policy
- Statement of Right and Responsibility
- Facebook Community Standards
- Facebook Advertising Guidelines
- Facebook Platform Policies
- Apps on Facebook.com
With all these rules, you could be violating Facebook’s Terms of Service and not even know it. If you break the rules, even if accidentally, Facebook can delete your account.
If all your connections are through Facebook, that’s a whole lot of work that can disappear over night.
If you don’t have a website, you need one! Don’t panic though. You can get a quality website for much less than you think. Join us over at the DIY WordPress Creator to find out how.