If you’re anything like me (i.e. love to talk), then you’ve probably had a parent at one time or another say, “Next time, think before you speak!”
You too? It’s okay, because now you can use that gift of gab to build your business. But not so fast—we need to think about a few things before we speak. (You forgot already!?)
We already know you’re amazingly knowledgeable, experienced and successful in your business or industry. You want to tell the world about it, but where do you start? The key is to take mom’s advice and think through WHY, not just WHAT we want to speak about.
Discovering the answers to three key questions will not only help to craft a more powerful and profitable presentation, but it will set you miles apart (and above) your competition. So before you do your next presentation, think about these 3 questions before you speak.
What’s the PURPOSE of my presentation?
What do I want the audience to LEARN?
How do I want my audience to FEEL when they leave?
I know—this seems like a lot of work. We haven’t even starting outlining the presentation yet. But attention to detail will absolutely help you connect to your audience and improve your presentation results.
Think about it like this—it’s kind of like your business plan for the presentation. You don’t have to have all the answers, but with some key direction and goals, you’ll accomplish a lot more.
See you at the front of the room!
Brian Sharp is owner of the Go Big Company, which specializes in small business training & development. As a national, award-winning business speaker and author, Brian has the privilege of traveling the country helping companies achieve BIG results through keynote presentations, workshops, & coaching programs.