Most Facebook page admins have a complicated love/hate relationship with the social networking site’s EdgeRank. That’s because this sassy algorithm determines which fans will see your content. On one hand, if page content is popular, it will be seen more often for a longer period of time. But on the flip side, if a page is just starting out and lacking a strong fan base, content may not be seen as much. This scenario can feel like a hamster wheel of agony where content is never reaching new eyes.
If you find yourself in the latter group, there’s good news! Facebook, unlike Google and other mysterious web giants, let’s everyone know exactly how EdgeRank is calculated.
Note – If you haven’t already, check out this fantastic EdgeRank Checker Tool.
There are 3 factors that determine EdgeRank.
- Affinity – This refers to how often a fan and a page interact with each other.
- Weight – This is determined by the amount of likes, shares, and comments.
- Time Decay – This is based on how long ago the content was created, and if it’s still relevant.
My simplified explanation of EdgeRank is the more engagement on status updates, pictures, videos, etc., the more often future content will show up in fans’ streams. But if you’re still trying to get a handle on EdgeRank, here are some tips to get started.
Keep status updates short and sweet.
Give a clear call to action.
Another common problem is giving fans multiple calls to action. Don’t confuse readers by giving them more than one link to click on.
This picture has 2 links which both go to the same place. It’s common knowledge that the second link/title is clickable. The first link can be deleted, which will make the post look cleaner and less confusing. Cut down on the big block of text, then we’d really be in business!
Figure out YOUR ideal time to post on Facebook.
Every industry is different, with a different fan base, with different lifestyles. My advice is to post at different times that seem logical, and then analyze the numbers.
Make posts visual.
What do you think?
What are your tips for improving likes, comments, shares, and clicks? Please leave us a comment down below on what you’ve done to help improve your EdgeRank score.