Woohoo! You’re building your website on WordPress, and ready to create some pages. You’ve gone through all the work of messing with plugins, themes, Google Analytics, but now it’s time for the fun part—the site build-out.
But before you jump straight into creating pages you’re going to want a map to navigate through the madness. You’re going to want a sitemap.
A sitemap isn’t anything fancy. It’s merely a graphical representation of your site’s structure to help determine if there’s a logical relationship between pages. Sounds simple enough, but there are some things you need to watch out for.
Do Your Research!
People search online for 2 reasons:
- To be entertained
- To solve a problem
When creating your sitemap, take into consideration why your target market would want to stick around on your site to see what you have to say.
- How can I serve their needs?
- What do they really want to find?
- Why haven’t they found it yet?
- What can I give them that my competition can’t?
Once you have your target market pinned down, you can start thinking about the actual layout of your site.
First Tier Page
It’s nearly impossible to do this step well without having done target market research. If you don’t know what’s really important to your target market, how do you know what to showcase on your site?
From the time visitors land on your website you have 5 to 7 seconds to:
- Grab their attention
- Show them you have something of value
- Direct them where to go next
A whopping 5 to 7 seconds isn’t a lot of time. If you’re unsuccessful in getting visitors to the next step, they’ll find another site. You need to make sure your website is clean, concise and makes logical sense.
Second Tier Page
Common Second Tier Pages:
- About Us
- Special Offers
Long Story Short
Once you finish up your sitemap it should look like a pyramid. You’ll have the first tier page, a homepage, at the top. Then second tier pages such as blog, contact, about us, towards the base of the pyramid. Once it’s put down on paper you can determine if the flow of your website and relationship between pages makes sense.