Getting Started
Are you tired of the disappointment and frustration that surrounds your company’s online presence?
Good. Frustration and disappointment is a good place to come from because it means you are ready for a change. At Black Dog Education our mission is to teach small business owners how to successfully build, maintain and market their own websites.
Before you start browsing the rest of our site, please take a look at our 3-step Quick Start guide below to get you the fastest results possible.
Know The Road Ahead
The most common challenge that small business owners and marketers face is overwhelm. The best way to eliminate overwhelm is to know “the road ahead”. Watch our video called “The Online Roadmap” to get a 10,000 foot view of the online landscape including website design, development and online marketing.
And be sure to take notes with our handy roadmap reference guide.
Figure Out Where You Are
After you have watched “The Online Roadmap” video and really got an understanding about how the web really works it is time to put that knowledge to use. Now it is time to rate yourself. Do you already have a website hosted somewhere? If so, how’s your website doing? Have you installed Google Analytics so that you can track your traffic? Do you have a conversion form on your home page?
NOTE: We are currently working on a self-evaluation form. As soon as it is complete we will send it out in the weekly newsletter.
Come Up With A Plan Of Attack
Now that you know where you are (if you’ve been honest) and where you want to be … how do you get there? Great question with a very simple answer .. you work at it. You aren’t going to get floods of traffic overnight, your site isn’t going to automatically become the site of your dreams but the key is to work towards it. Set small goals and achieve them. Repeat.
