OK, so to be clear, I am not a body builder. And to be perfectly honest, I don’t know if the guy I’m talking about was either, but he sure looked like it! But what I learned by watching him reminded me of some critical basics in business that are easy for all of us to overlook.
While in the gym the other night, I was waiting to use the chest cable machine. It’s one of my least favorite things to work on (because it’s my greatest weakness) but it was part of my regimen that night. Sitting there was a guy who not only was ripped and tan, but working as hard as anyone I’ve seen on that machine. He was slowly, painfully slowly in fact, pulling and releasing these cables all while watching his massive chest flex.
So I figured, “oh, just another muscle head showing off”. However, as I sat down after him preparing to make what I anticipated to be a massive change to the weights, I was shocked at what I saw. He was using the same weight I do!! Surely this couldn’t be right. Maybe he moved it just to make the wimpy guy waiting (me) feel better, but no, it was the real deal.
I finished my workout and it finally hit me what he was doing. It’s the same thing I teach small business owners. It’s hard in the gym and in your business, but it works: repetitions. And not just any repetitions, the right ones, done the right way. Muscle man reminded me of the benefits of simple repetitions (reps) in our businesses:
1. Reps Make You Stronger
2. Reps Develop Discipline
3. The Right Reps Get Results
There is one thing that I do want to make clear. I’m not suggesting that we should all just work harder or fundamentally change how we work. I am suggesting that if you are looking to change your results, starting with the basics might be the best strategy. Stop worrying about how much weight you can lift and focus on how to lift it the right way. That new found leverage will help you and your business get bigger and stronger than ever before.
See you at the gym.
Brian Sharp is owner of the Go Big Company, which specializes in small business training & development. As a national, award-winning business speaker and author, Brian has the privilege of traveling the country helping companies achieve BIG results through keynote presentations, workshops, & coaching programs.