There are some pretty wacky web myths out there. These myths may not seem harmful, that is until web developers use them to charge more while scaring small business owners into doing exactly what they want. So to help you sift through the rumors, I’m going to bust the 5 biggest web myths wide open.
Good Sites Have To Be Expensive
- Your project starts out large
- Project gets jacked up with change orders
Either way, the end result is that you have a website without any money left for marketing. Instead, build the bare minimum in order to get to the next step of website development.
Good Sites Have To Be Complicated
If you want a successful site, talk about your area of expertise by creating and updating content on your site. If you don’t want to pay your developer to do this, you just need a site you can maintain yourself.
Brochure Sites Are Good Enough
People search online to solve THEIR problems. By only providing your hours or company history on your website, you’re not helping them. Instead, show them how your product/service can solve their problems.
You Have To Be Everywhere To Be Successful
To Make An Impact Online It Takes A Lot Of Work
To me that seems like an incredibly inefficient method of running your business.
Enter Pareto’s Principle which says, in any given system a small portion of the activity generates a large portion of the results. So if we can find that 20% that gives us the largest result – we can leverage that and get better results with less work.
Remember small business owners, we need to get smart, strategic and lean.