There’s been a lot of talk lately about the importance of social media and being online. But is it the real deal, or just a bunch of hype?
Since you’re a savvy business owner you may be saying, “Come on Black Dog, I know I need to be online!” Even though most small business owners understand they need to have a strong web presence, many are still letting this component of their marketing slip through the cracks.
To make sure everyone is on the same page, Mike examines media adoption rates in order to explain the importance of improving your web presence.
Long Story Short
If you haven’t already, create a Facebook or Twitter account and think about which topics you can cover that will take followers closer to a buying decision. Be sure to watch how others in your industry interact with fans. Such as language and media used, frequency of status updates or tweets, etc. Doing so will help you to quickly figure out how the experts thrive, and what you can do to differentiate your brand.
