Small businesses have very unique website needs. Since they lack huge budgets and big marketing departments, they need to take a different route to their website development then that of their larger counterparts.
After years of working with small business owners and building small business websites, Mike has devised a philosophy he calls “The 5 Pillars”. These 5 Pillars are used to explain the 5 factors that help make up a sustainable small business website.
In this week’s installment of a 5 part series, Mike explains Pillar #1 and how it’s a must-have for any small business on a budget.
Long Story Short
Creating a good looking, well functioning website is only step 1. If you spend your whole budget on building your website, there won’t be anything left over to market it. Often times small business owners underestimate the power of marketing. Think of it like this though — an amazing website with no traffic, is still a website with no traffic.
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