Welcome again to Office Hours, where you can pick our brains on topics ranging from web development, SEO, social media, and more!
Since you are a savvy small business owner you know blogging can be great for marketing and search engine optimization. But there has been a lot of buzz in the online marketing world on how article marketing can damage your online presence. If blogging is helpful, but article market can be harmful, this begs the question:
“What is article marketing?”
To lend a helping hand, Mike gives some insight into the good, the bad, and the ugly of article marketing in this week’s installment of Office Hours.
Course Objectives
- Article Directories – Understanding of what article marketing is, both traditionally and online, and how businesses can benefit from this practice.
- Article Distribution – Understanding of how irresponsible business practices has given article marketing a bad reputation.
- Responsible Article Marketing – Understanding of how your business can benefit from article marketing in an honorable fashion.
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