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In the past few years there has been a dramatic shift from outbound to inbound marketing strategies. With this huge change, small business owners need to totally rethink the role of content in their businesses. This potential for growth has many small business owners asking: “What is a content strategy?” This week Mike discusses the 4 things you must know before implementing your next content marketing strategy.
Course Objectives
- Content Marketing Introduction – Understanding of the shift in marketing small businesses and why content is important.
- Marketing Development – Understanding of research necessary prior to starting a content marketing strategy.
- Target Market – Understanding of why knowing your target market is crucial to a healthy content marketing strategy.
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