Marketing, as you may have already noticed, is a multi-step process, part of which is doing thorough market research. It affects your project scope when you find after surveying that your project scope needs to be adjusted. A project scope that may have originally seemed as easy as ABC, has now become much more complex. Revealing information about customer preferences or trends can easily alter the trajectory of your needs in small or big ways.
It is not uncommon at all to do some market research and discover that you need more time to develop more tools to help customers convert to memberships or buy from your site.
Best Case Scenario
An individual developing an online business about paintball may discover that the people who buy paintball products online are interested in targeted information about paint ball strategy. This might necessitate the creation of free content for potential buyers who are surfing the Internet to look for paint ball strategy information. You plan to do this yourself because you have plenty of time and ideas to start producing and sharing this content.
Worst Case Scenario
Let’s say you want to increase your search engine ranking and scoped out a plan to outsource a writer to provide huge amounts of content to submit to content sharing sites. This is a hefty expense. You could end up spending thousands of dollars for a decent content writer, and this element of marketing would greatly affect the entire scope of your project, including how much it costs and when it will launch.
As you can see how you plan to implement your marketing strategy will affect your project scope because more often than not, marketing costs money, takes time, and people to do it. Therefore it is a good idea while you write your project scope to consider market research and your marketing strategy as well.
