Okay, so I’m a big music fan and in my spare time I like to catch up on the latest newest tracks via blogs like Pitchfork, Stereolab, and others. In my search, I found a blog startup called Groovemine. They were running a particularly brilliant contest at the time: post a comment to one of their recent blogs, and win a t-shirt. [Hint: I also like t-shirts too].
I posted a comment and I won! Imagine my surprise when less than a week later, I opened the package and found a personalized note from Groovemine, thanking me for my support of their website. I’ve won a few contests in my time, but never had I received an actual handwritten note.
It turns out a lot of new companies [large and small] are using this simple, and arguably “old school” gesture to create a more direct bond with their visitors and to inspire customer loyalty.
Text vs. HTML: The Battle for Best Email Format Continues
The debate over whether text or HTML is better for email marketing is ongoing. Most business owners and many marketing directors are aggressively in favor of HTML. On the other hand, there are some lead generation and Internet marketing professionals with over a decade of experience that swear by plain text emails for getting the best open rates.
Honestly, it comes down to what is right for your individual business and what has the most power to influence and urge your prospects to action. Different types of people and leads respond to different things in different ways.
So which is right for you? We break each format down so you can choose.
