One of the most overlooked but extremely important factors in web design is called eye tracking, or how easily your web page can be read. All too often web designers clutter their pages with too much color and too many images, distracting visitors from the actual intention of the website.
Here are the two most important types of eye tracking patterns to be aware of when you design a site page:
Create an Effective Call to Action
In marketing, a call to action is a piece of content on your site that encourages customers to take action, whether that action is to buy your product, fill out a survey, or join a membership. It involves any action that is intended to complete an objective.
There are a number of techniques used by expert persuasive copywriters to create effective calls to action, and we have narrowed them down to the top four.
