A while ago I was starting a marketing campaign for a client and after a nice long chat about goals this question came up: “So who is your target market“?
“Everybody that has a business,” they responded.
WRONG! Defining your audience is a crucial step in marketing (online and offline) and unfortunately, this is a step that most people skip. They assume their market is everyone and they move forward without any precision in their campaigns. Lack of precision WILL result in lack of conversion.
Getting Customer Demographics the Old-Fashioned Way
This morning I read an article on Marketing Profs about how to conduct research on a budget and one of the strongest points the author made was about understanding your customers by surveying them. But, I think gathering and synthesizing demographics can be taken a step further and done in less obvious and certainly more interesting ways.
3 Customer Profiles to Pinpoint Your Target Market
Target Market is a blanket term that describes focusing on a specific group of consumers. It recognizes that a mass market consists of different kinds of customers that each have different profiles.
Join Our Community
Join our community today to get original Black Dog Education content sent FREE to your email inbox each week!
Signup today and receive a FREE download of our Website Security E-Book!