Email subject lines are one of the most important factors of email marketing campaigns. One of the most popular email marketing services recently did a survey of over 40 million emails they sent out for various campaigns to study their open rates.
They found that their top performing email subject lines averaged an unbelievable 60-87% open rate while the poorest performers sat in the 1-14% range. Clearly crafting a great subject line that just screams, “Read Me” is worth your time.
Fun Fact: Several of the worst performing subject lines include the words ‘valentines’ and ‘bananas’. Why do you think people were turned off by these emails?
Getting anyone to share their most successful subject lines for free is not an easy task considering tens of thousands of dollars, if not far more, can ride on the success of a single campaign. However, we did the research for you.
