Ever feel as if your Facebook page’s likes are lacking?
Sometimes it seems as if no matter what you do to increase engagement on your page, nothing works.
You can follow all the rules, but still not get the results you want. Such as:
- Asking questions in status updates
- Keeping content concise and interesting
- Posting when fans are online
- Encouraging likes, comments and shares
Facebook has become the place to go for social media marketing. Its appeal to age groups across the board has made eyeball real estate very valuable. To make sure users get the most of their experience, Facebook filters content showing what they think will be most interesting.
This makes things difficult for small businesses or new businesses without a mass following. But don’t give up on Facebook yet! There are things you can do to get the most out of Facebook.
Facebook is awesome for small business owners.
I know I’ve probably said that about a thousand times, but I stand by my statement. Facebook is easy to use, fun to use, and FREE to use.
But Facebook is merely a marketing tool for your website. Its purpose is to direct traffic back to your website where you can collect leads and close sales. Facebook is not a substitution for an actual website.
If you’re one of the many small business owners who are riding the Facebook unicorn without a care in the world while having no website of your own; consider these 5 not-so-fun Facebook facts.
Most Facebook page admins have a complicated love/hate relationship with the social networking site’s EdgeRank. That’s because this sassy algorithm determines which fans will see your content. On one hand, if page content is popular, it will be seen more often for a longer period of time. But on the flip side, if a page is just starting out and lacking a strong fan base, content may not be seen as much. This scenario can feel like a hamster wheel of agony where content is never reaching new eyes.
If you find yourself in the latter group, there’s good news! Facebook, unlike Google and other mysterious web giants, let’s everyone know exactly how EdgeRank is calculated.
Note – If you haven’t already, check out this fantastic EdgeRank Checker Tool.
There are 3 factors that determine EdgeRank.
- Affinity – This refers to how often a fan and a page interact with each other.
- Weight – This is determined by the amount of likes, shares, and comments.
- Time Decay – This is based on how long ago the content was created, and if it’s still relevant.
My simplified explanation of EdgeRank is the more engagement on status updates, pictures, videos, etc., the more often future content will show up in fans’ streams. But if you’re still trying to get a handle on EdgeRank, here are some tips to get started.
As you know by now (I hope) since September Facebook has given pages the opportunity to showcase their brand’s personality with the timeline cover photo. And even though I’ve seen hundreds of them, I’m still wowed by the creative images brands come up with.
I’ve been researching the topic for a while now, and I wanted to share some tips and tricks that I’ve learned along the way. But before we get into the fun stuff, we need to talk about the appropriate image size.
I don’t know about you, but when I get a marketing message via text message I usually don’t respond. Not only are they intrusive and unwanted, but the offering is always something along the lines of a potential loan or other poorly targeted cr–stuff.
So much to my surprise I discovered that “likes” can be text messaged to Facebook business pages, and best of all, it’s super easy to do! To explain this process I’m going to tell you a story about the imaginary small business owner, Sally.