Having goals can create serious overwhelm, confusion, and teeth grinding. That is, if your goals aren’t correctly implemented.
Let me take a step back and explain.
Every year people all over the world take 15 minutes or less to create an ill-conceived New Years resolution. Oddly, many of those resolutions crash and burn before there’s a chance to break out the Valentine’s Day Peeps.
Why?
Goals are important, not only in business, but in everyday life. They help us to keep going even when times get tough. The problem in the above scenario isn’t that the goals our confetti-throwing friends have chosen are bad. Instead it’s the manner in which they’ve chosen to execute those goals.
Thinking up a goal quickly and hoping it will work, doesn’t work. That’s why we’ve developed a 4-step program to help give your goals a better survival rate.
A Fluff-Free Approach To Goals
Where would you like your business to be in 15 years?
If you’re like many small business owners responding with something like, “Um…” then we need to have a little chat.
It may be hard to justify making time for something as theoretical as goals, especially when more immediate business operations are constantly begging for your attention.
If you’re not the goal setting type, it could all seem like just a bunch of hullabaloo. The thought of creating goals may conjure up images of teddy bears holding hands and singing Kumbaya, but it isn’t just a bunch of hype. And to prove it I’m going to give you 4 ways that creating specific, emotional, deadline oriented goals can ACTUALLY contribute to business success.
Keep On Track; Get an Accountability Partner
One of the latest trends in entrepreneurship is the idea of having an accountability partner.
In the 1990s the term, originating in recovery groups, was adapted by life or business coaches to mean an individual who helps another reach goals and/or milestones they have established for themselves.
Lofty Goals Are For Suckers, Right? Wrong!
Even the smallest of businesses needs a big dream to turn into an enriched reality. Think about it: the higher you set your goals the more likely you are to be inspired to reach them.
How Often You Should Re-Evaluate Your Site Goals
It happens all the time! You start a brand new website based on a well thought out business plan or set of goals. Yet as you become more experienced and aware of the online terrain, you realize that your original mission has actually changed. Or perhaps that your website isn’t making the kind of money they you had projected it would.
Consistent re-evaluation is a great way to tweak your website so that it keeps up with your goals, or visa versa.