Not all web developers are created equal. One way to tell which is right one for your project is to ask some initial questions. This will help you determine the developer’s skill and expertise level and if they can meet your expectations.
Text vs. HTML: The Battle for Best Email Format Continues
The debate over whether text or HTML is better for email marketing is ongoing. Most business owners and many marketing directors are aggressively in favor of HTML. On the other hand, there are some lead generation and Internet marketing professionals with over a decade of experience that swear by plain text emails for getting the best open rates.
Honestly, it comes down to what is right for your individual business and what has the most power to influence and urge your prospects to action. Different types of people and leads respond to different things in different ways.
So which is right for you? We break each format down so you can choose.
2 Huge Reasons to Choose CSS
CSS is short for Cascading Style Sheets, a style sheet (a set of automated rules that can be incorporated in an HTML document) language used to describe the look and formatting of a document. It is one of the two types of web-based protocols used for creating websites. The other is XSL.
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