How do you say thank you to customers who help grow your business by sending new customers your way?
Of course you’re grateful, but if you don’t have a formal referral program you could be missing out on even more potential business. By having a set of specific rules for what customers will get from references, you’re incentivizing positive, trackable chatter in exchange for a “finders fee”.
Now you may be sitting there, gritting you teeth and thinking, that’s not a marketing endeavor I’m quite ready to take on.
I thought you’d say that! So I offer to you 3 reasons your business can benefit from having a formal customer referral program that you may not have considered.
How A Custom Dog Sweater Can Improve Your Business
The online landscape has made it very easy for businesses big & small to reach new customers. Seems fantastic on paper, but this leads to businesses big and small vying for your potential customer’s eyeballs. Don’t panic though! There are things you can do to set yourself apart from the competition in this digitally dense world.
Before we tackle expressing your value to new customers, let’s stop and consider existing customers. They’ve continually shown support through their business, so show them you care with these 4 customer appreciation tips.
Do Gift Certificates & Gift Cards Really Work?
Welcome again to Office Hours, where you can pick our brains on topics ranging from web development, SEO, social media, and more!
With this joyous holiday season upon us, many small business owners are asking the question:
“Do Gift Certificates & Gift Cards Really Work?”
In this week’s installment of Office Hours, Mike discusses 3 ways small business owners can benefit from the sale of gift certificates and gift cards this holiday season.
Course Objectives
- Revenue – Understanding the cost-effectiveness of gift certificate and gift card sales.
- Redemption Rate – Understanding of how business owners can benefit from the amount of gift certificates and gift cards sold, to the amount of gift certificates and gift cards redeemed.
- Customer Base – Understanding of how gift certificates and gift cards can generate warm leads.
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QR Code Quandaries
QR codes, or quick response codes, are the “newest” marketing tool used to target mobile consumers. Even though they’ve been used in Japan and other parts of Asia for years, marketers here in the U.S. still continue to use them incorrectly. So before you start your next QR campaign, take into account these 4 potential barcode boo boos.
Local Business Spotlight: FolsomMassage.Com
As a small business, we’ve been attending local networking events to start promoting ourselves. After the third or fourth event I noticed that one person in particular was at every singe one I had been to.
Kevin Gleave of Folsom Massage has made a name for himself locally by combining classic networking practices with modern inbound marketing strategies. He checks-in to events and places using Foursquare, he goes to tweet-ups, but he also interacts with local businesses, learns what they do, and helps them by referring them to his own personal contacts.
Instead of the normal Q&A format, I thought I’d let Kevin take it away and explain his local inbound marketing strategy.
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