In the early days of the internet, the unthinkable happened. Reach expanded globally and the costs associated with marketing to new prospects plummeted. Small, local companies were now able to market and sell to users all across the globe at a greatly reduced rate. This one invention leveled the playing field for all businesses and for those who took advantage of this early on have reaped the rewards.
Fast forward 15 years – now there are over 250 million websites online and everybody wants to be on the first page of google. Competition is fierce.
You’re probably saying, “Hey Mike! You just told me last week that keywords weren’t used by many search engines.” That is partially true. The keyword meta tag isn’t used very much by current search engines but keywords themselves are very important to the success of your site.
Keywords are the words or short phrases that you are going to use when optimizing your site. If you select the right keywords, you could open up a niche market and find a nice little traffic hotspot. If you choose the wrong keywords, you could end up in the search engine black hole where nobody will ever find you.
Despite the importance of off-site search engine optimization (SEO) [blogging, forum commenting, link building and social networking], on-site SEO is just as, if not more important. Your on-site SEO materials are thoroughly crawled by spider engine bots that will decide where in the search engine pages to rank your URL.
Inbound links elevate your site’s visibility on search engine page rankings. You want to give your potential visitors as many ways as possible to link to your site. It is more than just posting content on your blog and sharing across social media platforms. Gathering inbound links requires some time on your part in order to generate more links back to your web hub.
There is no real magic formula for figuring out the cost of a website. It depends on the size and number of pages you want your site to have, which in turn is dependent on your overall focus or mission.
If you want to build a really nice website [search engine optimized, well designed, etc], that includes hiring professionals to design, develop and build it for you, then you can expect to be charged anywhere between two and seven thousand dollars. This assumes you are hiring a small business with under 25 employees and that your website size is going to be < 15 pages. The estimation also includes the cost of annual web hosting and email services, the cost of your own domain name and an impressive looking CSS design.