There seems to be a lot of information, and misinformation buzzing around about SEO. There are tons of theories out there about the best way to optimize your website for high search results. Unfortunately, many of those theories are total hogwash. Don’t know what to believe? Lucky for you Black Dog Education is here to dispel some common myths!

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Google has changed.

Google, like all the other search engines, relied on keywords to figure out page rank. And people figured it out, and started cheating. They were tricking people into coming to spammy sites.

Google asked: What is the best way to verify that websites aren’t spam? You!

Now Google focuses more on linking, sharing, and other social elements for rankings.

Google still uses search bots to index page keywords to figure out content and it still helps with rankings to some extent. But don’t put all your SEO eggs in the keyword basket.

There are “gurus” who say create blog posts, people will share them, then BOOM instant traffic. But when you tell that to millions of people all over the world who are all trying to do the same thing, it’s not so easy.

When you’re competing with professional bloggers, journalists, writers and marketers, the job can become even harder.

But there are legitimate ways of getting inbound links without having to wait around for people to share organically.

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Unless you’re Justin Bieber, Coca Cola or some other brand everyone on Earth knows and loves, you’re going to have to work on your website’s SEO.

The good news is that every time you create a blog post or page on your website, you have a new opportunity to improve your search engine rankings. To help guide you through this process I’ve created a checklist of things you can do to ensure you’re putting the best content forward.

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