So you’ve finally done it! You’ve made the leap online and now find yourself with a clean, professional, and just plain awesome website. The only problem is that since your website is so new there’s little to no traffic. Now what do you do?

Don’t worry, this is a phase that almost all new websites go through. And to help you through this rough patch, here are some tips on how to take your website traffic from bad to rad!

Testing

Whether you’ve just finished creating your own WordPress website or used a web developer to create it for you, there are bound to be a few site bugs. Your task as a business owners is to click through your entire site to find all the issues you can. May seem like a tall order, but it has to be done.

One of the best (and most pain free) ways to do this is to create a map of your website and just start clicking through it as if you were a visitor. Keeping track of which pages you’ve checked with your map will help to make sure you aren’t backtracking.

Marketing

Unfortunately, many small business owners overlook the importance of marketing their websites. Now I’m not going to explain exactly how to market a website, because that’s a broad topic that can’t fully be addressed in one blog post. The important thing to take away is that marketing, whether it’s social media, PPC ads, email or offline marketing is crucial for the long-term health of your website.

Not sure how to take the first step? Start small. Create a social media account to tell customers about events, specials, and news regarding your business/website. Work your way up to creating consistent blog content to help SEO & position yourself as an expert. It may seem a little tough in the beginning, but your efforts will pay off.