As a small business, we’ve been attending local networking events to start promoting ourselves. After the third or fourth event I noticed that one person in particular was at every singe one I had been to.
Kevin Gleave of Folsom Massage has made a name for himself locally by combining classic networking practices with modern inbound marketing strategies. He checks-in to events and places using Foursquare, he goes to tweet-ups, but he also interacts with local businesses, learns what they do, and helps them by referring them to his own personal contacts.
Instead of the normal Q&A format, I thought I’d let Kevin take it away and explain his local inbound marketing strategy.
Local Business Spotlight on Concerts 4 Charity: Sacramento
Interview with Clay Nutting
“If someone comes to me with an idea, or wants advice or some good old-fashioned sweat equity, if they are putting just as much or more effort into the success of whatever they are doing, I typically match them. Call it a karma bank.”
Small business has it tough nowadays, but I can’t imagine how difficult it must be for non-profit organizations in this economy. Clay Nutting brought Concerts 4 Charity to Sacramento a few years ago, and since then has put on exciting, successful local concerts and donating funds to music education programs in schools.
Perhaps their most successful event, Ballet + Live Local Music, Clay Nutting and Concerts 4 Charity: Sacramento brought together four critically acclaimed bands and paired their music with the supreme talents of Pamela Hayes Classical Ballet Theatre. Their mission was to celebrate the local arts community and with the help of networking and a cohesive inbound marketing strategy, the house was packed! Frankly, I haven’t been to a C4C event that wasn’t packed.
So how does Clay do it? How does he manage to successfully gather audiences and raise money for his non-profit organization in a recession [and with a separate full time job]? Apparently with a little old-fashioned networking and knowing how much promotion is over promotion.
Time to Fill Up Your Website Bucket List
Seems pretty obvious, but setting goals is absolutely essential to properly planning out your small business website and to ensure its success. Goals help you define the what, when, why, where, and how of your entire enterprise.
As you develop your website it is important to make a bucket list [yep, just the like movie] of everything would like to have on the site and then prioritize it. Next, list your goals and make absolutely sure they sync up with your intentions. Make sure that the form, design, and purpose of your website is geared toward ONLY your intentions and you will increase the efficiency of your website.
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