Ah, Twitter. It can be a great tool for expanding your reach, creating brand awareness, and keeping in touch with customers. If you play your cards right, harness your creative powers, and keep an eye on the details, hashtags can promote your business to more people. But screw it up, and boy you’re in for it.
Case and point—5 Twitter disasters we can all laugh at, and learn from.
1. Susan Boyle’s Party
Susan Boyle’s PR team set out to the twitterverse to promote her new album event. They clearly did not spend much time coming up with this beauty of a hashtag: #Susanalbumparty. See anything a little off there? Yeah, I laughed like a seventh grader too. This unfortunate hashtag creation spawned a large amount of joke invites and general mockery. The hashtag was hastily changed to #SusanBoylesAlbumParty.
Take the time to re-read your hashtags to check for spelling errors, casing errors, and any unwanted double entendre.
When it comes to social media, people want to chat with other people. They don’t want to feel like some chump a big business is trying to sell junk to. That’s why to be successful on social media it’s essential to be authentic and genuine. You have to let that awesome personality shine through, but you can’t just be sitting around all day chatting.
Staying on top of social media can be exhausting. It seems like you have to spend half the day plugged in just to give the appearance of being active. We know you can’t be everywhere all the time, but sometimes it feels like you have to be.
Fret not! There are some great tools out there that can help relieve some of the pressure. That’s why we love social media automation.
If you haven’t had the pleasure of meeting one, a spam bot is an automated Twitter account that follows other accounts with the intention of getting people over to a junk website. These sites include offerings in which I feel uncomfortable going into, so I’ll just say they’re generally “work inappropriate”.
Often times small business owners will snag a Twitter handle, so they’re able to get the best possible username without being an active user. This is a really smart strategy, but you don’t want your young Twitter presence to get confused with a spam bot. So take a peak at these 4 things you can change right away to make yourself look like a new Twitter user, and not a spam bot.
Tools like Foursquare and Facebook Deals have opened doors for small businesses never before thought possible. But even though these new location based marketing tools are powerful and free, there are still so many small business owners choosing not to use them.
I don’t know about you, but when I get a marketing message via text message I usually don’t respond. Not only are they intrusive and unwanted, but the offering is always something along the lines of a potential loan or other poorly targeted cr–stuff.
So much to my surprise I discovered that “likes” can be text messaged to Facebook business pages, and best of all, it’s super easy to do! To explain this process I’m going to tell you a story about the imaginary small business owner, Sally.