Who do you see when you think of your business’ target market? Go ahead and take minute to really think about it. Close your eyes and visualize for a moment.
Do you see a specific person down to the pin on their lapel? Or do you see a female grey blob between the ages of 25-35, who lives somewhere, is married and maybe has children?
10 Ways to Improve Your Business’ Local Marketing Strategy
In the early days of the internet, the unthinkable happened. Reach expanded globally and the costs associated with marketing to new prospects plummeted. Small, local companies were now able to market and sell to users all across the globe at a greatly reduced rate. This one invention leveled the playing field for all businesses and for those who took advantage of this early on have reaped the rewards.
Fast forward 15 years – now there are over 250 million websites online and everybody wants to be on the first page of google. Competition is fierce.
Sony Ericsson’s Total Commercial Pwnage!
Or . . . How To Reach Your Target Market Through Entertaining and Engaging Video Content
I’m not a huge fan of cell phone commercials these days. The regurgitated images, not-so-indie-anymore music, and their relative pervasiveness is enough to drive me crazy (especially while I’m watching Hulu).
Imagine my surprise when Sony Ericsson released a series of refreshingly hilarious commercials with Kristen Schaal (Flight of the Conchords, Bob’s Burgers) for their newest release Xpreria PLAY – a cell phone that has a built in game controller for mobile gaming nerds (like me).
Who is Your Target Market Really?
A while ago I was starting a marketing campaign for a client and after a nice long chat about goals this question came up: “So who is your target market“?
“Everybody that has a business,” they responded.
WRONG! Defining your audience is a crucial step in marketing (online and offline) and unfortunately, this is a step that most people skip. They assume their market is everyone and they move forward without any precision in their campaigns. Lack of precision WILL result in lack of conversion.
3 Customer Profiles to Pinpoint Your Target Market
Target Market is a blanket term that describes focusing on a specific group of consumers. It recognizes that a mass market consists of different kinds of customers that each have different profiles.
Join Our Community
Join our community today to get original Black Dog Education content sent FREE to your email inbox each week!
Signup today and receive a FREE download of our Website Security E-Book!