Freebies are awesome! I mean who doesn’t “accidentally” find themself shoveling up samples at Costco on a Saturday morning?
Even though free quiche should always be taken advantage of, free isn’t always good. Such as in the case of free egg salad sandwiches on a hot July day.
Same thing goes for business tools. Free resources like Facebook or WordPress are great, but you may want to reconsider building a site with a free theme.
I don’t want to freak you out and say a free theme will make your website burst into flames. But there are some things you must know before taking the plunge.
5 Simple Steps To Selecting A Really Bad WordPress Theme
Today’s small business owners live in a period of great technological opportunity. At no other point in time has it been easier or more affordable to get online. With free services like Facebook, WordPress, YouTube, Twitter, and Drupal, small business owners can reach potential customers without breaking the bank.
The only problem is that with so many choices small business owners can become blinded by the “coolness factor” of these tools and loose sight of the big picture. To make sure that doesn’t happen to you avoid these 5 common theme faux pas.
Establishing Status Through Color
Having a website for your business allows you to give visitors a marketing message anytime of the day no matter where they are. But now for the hard part – what do you say?
In past posts we have discussed how to convey trust and encouraging visitor action. Now we will dive into how you can create a sense of sophistication and elegance through color choice.
Get Your Visitors Moving With Color
Getting visitors to act in a world of distractions is hard, especially for new websites. How do you show a population of mult-taskers that they need to put down their phones and pay attention?
If simply asking visitors to respond to your calls-to-action isn’t working, try using color to get them to act.
Establishing Trust Through Color
We live in a world of competitive websites, businesses, and products, plain and simple. So how can you relay your business’ message to website visitors in the brief 5 to 7 seconds you have to capture their attention? In a world of media overload it is important to give your marketing efforts a double whammy!
How do you do this? On top of telling visitors your business is reliable, sophisticated, hip, and so on, show them with color.
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