Use Color to Affect User Behavior

Color To Affect Behavior

One of the hottest topics of discussion in web design lately is how colors can affect the behavior of users visiting a site.  Think about it – when you see an icon that says “Click Here” what color is it? I’m going to guess it isn’t gray. While you create your online business presence you’ll want to consider what colors make your visitors click or look away.

Research has shown that the more vivid the color of a link is, the more likely they are to click on it. Bright colors are more likely to be noticed while greyer or mid-toned links are likely to be ignored.  Let’s go back to that “Click Here” icon I asked you about earlier. It was yellow, wasn’t it? Or red? Or orange? Our willingness to click a link seems to be related to our natural curiosity about bright colors.

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